Best Content Management Systems for Websites

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What are Content Management Systems?

As the founder of a startup, you realize the importance of customer engagement. Once you have earned their trust by offering a solution to their need via your product or service, it's important to foster relationships with your customers. You want them to keep coming back to your site and buying more of what you are offering. One way to keep customers interested in your startup is to offer high-quality content on your website.

Your website should include robust content to whet customers' appetites to continue purchasing your products and services. You can generate blog posts, guest posts, newsletters, storefronts, users' groups and more. Your website can be the most powerful component of your workforce, so use it wisely. The problem is, as a busy founder, where are you going to find time to manage content. The solution is to use a Content Management System (CMS).

A CMS is can develop, organize, and deliver web content to your startup's customers. Users can create, update, and delete material from a website using a content management system.

CMS software typically has a UI/UX that does not necessitate HTML or any other technical expertise. Even without the assistance of a (web) developer, content strategists and writers can make modifications to the platform. However, some code might be required to customize the appearance and site experience.

CMS software can be used to run/operate any of the following types of websites:

Blogs
News websites
E-commerce websites
Corporate sites
Private networks

Blogging forums are basically simple content management systems with a friendly interface. Users can handle more organized material across a bigger number of pages with more sophisticated tools. Such content management systems also provide greater integrations and allow users to set up rules for customization based on website traffic or/and demographic data. Digital experience management systems are by far the most effective CMS software solutions.

What are Marketing Platforms?

Although there is no standard definition of marketing platforms, it is a crucial subject for a startup to understand.

A marketing platform is a method of promoting your startup to its intended audience. It is a technology that facilitates selling your product/service via your marketing ops through the outlets of your choice as defined by your marketing strategies. The marketing platform is used to promote your products or services to prospective clients so that they can buy them from your website (or from whatever other customer-facing store you operate).

A robust marketing platform will personalize the appearance and functionality of your store. How it works also depends largely on you or your team's web development skills, especially if you want to add additional micro-content to the webpage to retain your visitors' interest while they're there.

The best part?

If you do things correctly, you'll end up with a fully functioning web store that can effectively serve clients and generate revenue for your startup.

What should you look for when choosing vendors in this space?

#1: Functionality

A CMS platform should be able to deliver on its promises. Its main functionality, which allows you to manage (produce, add, update, and delete) your content, should work flawlessly.

That’s not all ...

To ensure that you're getting the ideal CMS platform for your needs, its fundamental functionality should correspond with your startup's marketing goals.

Landing Pages

Although landing page builders and Content Management Systems have their advantages, using CMS systems for landing pages allows for a more integrated marketing campaign. CMS platforms generally make it easy to interconnect landing pages with your main website(s), which aids in the development of strong brand identity by ensuring consistency.

Website

A website CMS may incorporate the following features:

URLs that are SEO-friendly
Templates that can be customized to optimize content presentation
Access control dependent on permissions
Group and user functionality
Proper content organization structure
Virtualization of content
Workflow administration and versioning

Blogs

Let's imagine you would like to make your content search engine-friendly. You would need to choose a platform with SEO tools built in. You'll also need a great editor to develop and publish a variety of content, from custom-designed blog entries to landing pages with embedded resources.

You must be able to attach pictures, video, CTAs (Call to Action), and other items to the publishing interface and also rearrange them. You'll need to preview the page or the post before it goes live.

A/B Testing

A/B test (often termed as a split test or bucket test) is a technique for examining two different versions of a website, page, or app to see which one works better for your startup's intended audience.

It is a method of testing wherein a minimum of two variants of a page are shown to people randomly and statistical data is utilized to see which page yields the best results for a specific conversion objective. A/B testing is part of a larger ecology of website and conversion rate optimization.

Web analytics, for instance, can assist you in identifying issues with your website's user experience.

#2: No-Code Platforms

One of the key advantages of low-code/no-code platforms is that they enable digital marketers to design applications without requiring sophisticated programming abilities.

Developers can invest substantially less time in creating and maintaining the CMS now that marketers have more control over content management. Low-code platforms allow developers to focus on creating more software solutions that have a stronger impact on the startup.

Bottom line?

Low-code/no-code development facilitates future digital transformation and adaptability.

#3: Flexibility

A flexible CMS will allow the user to create and modify content that is genuinely adaptable and optimized for diverse devices. It's important that you are able to produce and modify content whenever you want. Whether you're using a cellphone or a full-sized desktop, a flexible CMS platform will let you engage with it in the most effective way possible based on the display size and device inputs.

#4: Integrations

When it comes to digital marketing, a consistent user experience is critical.

If your CMS and e-Commerce systems are not linked, the user experience might suffer. Integration of the CRM with your CMS platform will allow you to customize your business strategy and obtain excellent results based on it. Your conversions and sales might even explode if you present your potential customers with information, products, and deals that they genuinely need.

#5: Affordability

The Covid-19 pandemic has made corporate procedures even more digitized while stretching budgets around the world, signaling a need for CMS solutions to:

Do much more with far less
Minimize overhead and overall project expenses by adopting open-source CMS frameworks independent of vendor lock-in
Stay competitive in terms of customer experience for both website administrators and end-users.

We can help!

At AbstractOps, we help early-stage founders streamline and automate regulatory and legal ops, HR, and finance so you can focus on what matters most — your business.

If you're looking for help with choosing a suitable Content Management System for your startup’s website, we have got your back. Sign up to get started.

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Note: Our content is for general information purposes only. AbstractOps does not provide legal, accounting, or certified expert advice. Consult a lawyer, CPA, or other professional for such services.